The kits, which are commonly available in December, let you know what each issue in the upcoming year will feature to help you plan your marketing. For example, if the March issue will feature spring planting and you sell garden supplies, you may want to purchase an ad to run in that issue, or pitch the editor to write something about your business. Rates and Sizes Knowing ad rates and sizes is important in your media planning, and this is where a media kit is invaluable. For example, you may decide to purchase a more costly full-page ad during a month when the magazine is running articles relevant to your products and augment that with smaller ads throughout the year.
I offer a simple planning kit that includes a magazine business plan kit outline of the text and a financial workbook. Click HERE to order my business plan kit for immediate delivery by email. Publishing magazines and newsletters is significantly different from other manufacturing or service businesses.
Many prospective investors or lenders may not understand how the publishing business works. The ones who do understand publishing will expect to see that you understand it too. Here are the essential elements to include in your plan for a new magazine, content-based website, or newsletter.
Editorial Vision Describe what your publication will do for its readers by listing the kind of stories you plan to publish.
Include graphics if you have them. Make sure a reader will understand how your publication is going to be different from all others in the same niche. In addition, explain who will write for you and how your staff will put the magazine together.
This is the place to list prominent people in your field who might write for you or serve on your editorial advisory board if you have one.
Audience Marketing Strategy Describe your target readers and why they need your publication. Describe your pricing and competitive strategies. In particular, explain what your publication does for its readers that no competitor is currently doing for them.
Outline your audience marketing plans -- how you plan to sell subscriptions, build traffic, and distribute single copies. Be as specific as possible. That is, if you already know a distributor willing to put the magazine into retail stores, say so. If you have no contact with any distributors, then explain how you will go about finding one.
Potential Spin-Off Products People who are not familiar with the publishing business often overlook the great potential for ancillary revenues from spin-off products that periodicals enjoy.
You will be smart to talk about potential books, conferences or trade shows, spin-off publications and other ancillary product opportunities in your plan. Advertising Sales Strategies Assuming you will sell ads, describe the prospective advertisers and why they will be excited to advertise in your publication.
Note where these companies are currently advertising, how much they are already spending on advertising, and why they might switch to your publication or increase their marketing budgets appropriately.
Also detail how you plan to sell ads: The Stages of Your Business Prospective investors need to know that publications generally need 3 to 5 years to build a foothold and achieve profitability, after they have created trusting relationships with a healthy number of readers and advertisers.
Explain your strategies for supporting the publication during the years before it reaches profitability. Experts Who Will Help You Luckily, you can add people with sound publishing expertise to your team as advisors, consultants and part-time contributors without having to hire them as full-time employees.
Investors will be reassured to know that you have publishing experts on board, even on a part-time or consulting basis. As you look at potential sources of money, you should begin to make up a list of prospects and decide which sources look best for your business.
Fundraising may be your first chance to practice being an efficient businessperson: Try to concentrate on the people who are most likely to help you.
If you aren't careful, you can waste lots of time chasing the wrong people. Read the chapter in my startups book for details about raising money. Also read my article Who Funds Startups.
Sample Business Plans I create and edit publishing business plans every month, but cannot share them publicly because of my confidentiality agreements with clients.Home Business Magazine. Holt, No.
MEDIA KIT Call () or email to [email protected] 4 RATES. BUSINESS PLAN Tips to Grow Your Biz TRUMP TALK: 10 Marketing Lessons TAXES APRIL 15TH: Are You Ready? BAN BAD HABITS from Your Home Office. Magazine Business Plan Kit. Only $ Use this business plan template to develop a simple budget and business plan before you jump into publishing a magazine or website and potentially lose your shirt!
A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it.
If you jot down a paragraph on the back of an envelope. Business Plans Kit For Dummies is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment. Including the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning /5(2).
Do you want to start a magazine company online from scratch? Or you need a sample magazine publishing business plan template? If YES, then i advice you read on. We support America's small businesses. The SBA connects entrepreneurs with lenders and funding to help them plan, start and grow their business.